woman has many facets: we as women can be feminine and soft while driven,
ambitious and rationale. Within our Slash Series we showcase a range of our
customers and their multifaceted natures, celebrating their confident,
versatile, and passionate sides.
Join us as we introduce you to some of the fiercest and fun women out there.
What better way to kick off our series than with our founder Halima herself!
WHAT FASCINATES YOU ABOUT YOUR JOB?
THE BIGGEST CHALLENGE IN YOUR CAREER AND HOW DID YOU OVERCOME IT?
Being constantly underestimated because of being perceived as “too
feminine”. It took some years until I did, and I definitely did not overcome it in
an authentic way while working. Back in my corporate career I encountered
this with working harder to prove people that I was capable despite them
underestimating me. I also tried to draw as little attention to how I looked/
dressed as possible although it meant not being authentic. Today, I don’t care
as much anymore and have embraced my being feminine and creative. I
realized its people’s mental constraints that have nothing to do with me; it is
not my job to change to accommodate other people’ s mental limitations
and biases. If you have to change to fit in, it’s not your place so you have to
create your own. For so many years I didn’t feel quite right in the
environments I worked in so I decided to create one for myself with This is
HOW DO YOU BALANCE YOUR WORK AND YOUR PRIVATE LIFE?
I haven’t fully figured it out yet but I am trying not to check my phone in the
first 30 minutes after waking up. I try to go for a morning jog or at least do a
quick morning workout – it changes the entire day. Plus, I always carry a
journal with me to note down how I feel. This helps a lot with managing stress
and uncertainty which is inevitable when building a company.
TELL US MORE ABOUT YOUR "EXPLORER BY CHOICE" SLASH...
There’s a strong curiosity and sense of exploration that drives me. A desire to
see as much as possible, learn about as many places, people and cultures to
understand the world, myself and people around me. So, since childhood I
have had so many different jobs in various fields and also lived in many
places and tried many activities. I worked in fashion as a store model at Dior
in London, did event hosting as a student, modelled in Dubai while building
up Consulting operations, worked as an Analyst in the Automotive industry
and later as a Strategy Consultant across various industries. I also lived and
worked in various places including London, Paris, San Diego/ Los Angeles,
South Africa, Tel Aviv, Morocco, Vienna and Indonesia.
DESCRIBE YOUR PERFECT DAY..
That would be a day in my beloved Paris: getting up early for a morning run
in the Jardins des Tuileries, having a coffee at Café de Flore reading a good
book as I watch all sorts of interesting characters pass by. Then visit one of
the many impressive collections at Musee d’Orsay or the Louvre before
indulging in some of the best French fries at the terrace of L’Avenue. In the
evening I would go for dinner in one of the many Parisian neighbourhood
gems like Cinq Mars in Saint Germain. I love Paris, it is so full of inspiration,
beauty and elegance – no place makes me feel more alive than Paris. To
make sure I get to visit often and to have our brand emit the effortless chic
that is Paris, we have moved our design to the city of light.
WHAT DOES BEING A WOMAN MEAN TO YOU?
It’s the natural and effortless fusion of softness and toughness, creativity and
rationality. The fusion of many facets, many of which are often perceived as
contradictory but are in fact so related and so very much feminine. As women
we wear so many hats and although society sometimes tries to put us in
concepts and drawers, I believe as women we are so versatile, full of facets
that all find their time and place for expression. Femininity to me is above all
an attitude, a way of living life and how you carry yourself as a woman.